Patek Philippe Geneve

The bespoke all black Patek Philippe , customized by luxury watch arts company Splendore Unique.

In 1976, Patek Philippe introduced the Nautilus collection after deciding it was time to produce an exclusive sport watch with finishes of the highest quality. made of steel. It was designed by Swiss watchmaker Gérald Genta, who previously designed the Royal Oak collection for Audemars Piguet, and was released by Patek Philippe during the quartz crisis in the hope that it would help re-attract people’s attention to high-end Swiss mechanical watches. The Nautilus collection played a key role in Patek Philippe’s overall marketing strategy as it had to refresh the brand image while perpetuating tradition. The target was represented by dynamic business managers of the new generations.